Sensory Analysis

Hedonic liking, JAR scales, CATA questions and purchase intention

Paste and analyze normalized consumer sensory data. Compare products, identify deviations from the ideal, determine sensory attributes associated with liking and generate actionable product improvement results.

Purchase intention

Compare purchase-intention responses across products and relate them to overall liking and optional information responses.

Paste and validate a sensory table in Study Setup before running the purchase intention analysis.