Sensory Analysis
Hedonic liking, JAR scales, CATA questions and purchase intention
Paste and analyze normalized consumer sensory data. Compare products, identify deviations from the ideal, determine sensory attributes associated with liking and generate actionable product improvement results.
Consumer segmentation
Group consumers according to product preference patterns and describe the resulting segments using optional demographic and general-study information.
Paste and validate the study data before running consumer segmentation.